Link Building is the technique to get other websites to link to yours. These links from other websites are seen as ‘positive votes’ or ‘endorsements’ for your website; the more links you have, the better your pages will rank. The number of external links to your website is still the strongest ranking factor in Google’s algorithm as of 2020, high quality content on your website being the second factor.
You cannot rank well in Google without links (backlinks), no matter how good your content. In general, the more competitive your niche, the more links you are going to need to outrank your competitors.
If you want to dominate your competitors, you have to invest in link building
Advanced Link Building Tactics
I offer an advanced link building service to ensure your website gets natural high quality links.
My link building service can be purely ‘white hat’, depending on your niche and how aggressive you want to be.
Freelance Link Building Service
I work on a freelance basis, so no large agency overheads making my prices very competitive/ My freelance link building service is used my SMBs, Brands, super affiliates. My service can also be used by digital agencies on a white label basis.
Link building prices can be on a per link basis or on an hourly rate if you have content and just need professional outreach. I can also offer link building packages to include content and local citations. Please see some of the link building tactics I employ below.
Link Building in 2020, what’s working?
Link building has had a rocky road over the last couple of years with Google really cracking down on link building that is manipulative, but what tactics are viable for 2020?
It’s not about making links look natural, it’s about generating real natural links from amazing content. The key terms in 2020 are ‘link earning’ and building ‘evergreen assets‘ that attract links.
I advise clients to move away from the idea of link acquisition and start thinking about building linkable assets. Content that deserves links. This type of link building also makes it difficult for competitors to mimic. A good natural link profile is very difficult to replicate.
Once you have some good linkable assets, link building becomes easier through proven techniques that I employ.
Outreaching and networking with related websites and highlighting your content to them.
Niche edits in 2020
Niche edits (curated links) hit peoples social media feeds during the end of last year with a Buzzfeed expose. Yes many niche edits sellers place your links on hacked sites or PBNs, but you can still get good niche edits that work with custom outreach. I prefer to call these type of backlinks ‘link inserts’.
We build high end content on your site then outreach to top tier media outlets. Our aim is get these big news sites to cover your story/post themselves and link back to you. This works very well for well researched pieces that include interesting data gathered from either a client’s website or from conducting research surveys.
Broken link building
Thousands of pages exist on the internet that are not regularly updated. Websites will link to other sites and not check if they they still live or relevant to their users. If we find a page linking to a 404 page, we simply email the webmaster and show them a better option to link to.
Resource page link building
Contacting webmasters and asking them to link to pages that will be relevant to their visitors from their resource pages.
Cross linking from guest posts
Writing guest posts for high quality websites and linking back to your content from the post.
Monitoring a brands mentions across the internet. If we find unlinked mentions in on a page, we contact the webmaster and ask them to link the mention.
Image link building
For certain industries that use their own images we will make the images free to use under the creative commons license. Once other bloggers use the images, we then make sure they have linked back to the original source.
Understanding Link risk v Return
Link building is all about managing risk. Building high end backlinks is expensive and time consuming and may not be feasible for certain projects. I can build cheaper ‘grey hat links’ if you have a smaller budget, but you are increasing your risk.