SEO Doctor

Freelance SEO Consultant

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What are the Marketing Costs of a DDoS attack?

chris dyson & SEO Doctor This Post is Written by Chris Dyson. Chris is an SEO Consultant for Hit Reach and blogs infrequently at TripleSEO.com

 

It seems like a month doesn’t go by without a story popping up on some tech news blog regarding another major DDoS attack.Only this past few days has Moz been suffering from a DDoS attack on their site.

The term “DDoS” stands for “Distributed Denial of Service” and it’s an attack that is commonly used by hackers to bring down a website temporarily. While this hack doesn’t really help anyone gain access to specific information on its own, it is a very useful tool for making a website unreachable by its intended audience. These attacks have been around for quite some time, but they were more recently popularized by those perpetrated by Anonymous against various large companies.

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Blackhat CRO: The Dark Side of Conversion Rate Optimisation

The dark sie of cro

I really miss the good old blackhat days, but Google has done really well of ridding the interwebz of spam recently.  As I’ve been delving a lot into conversion rate optimisation (CRO) recently, I thought it would be good to look at blackhat CRO tactics. Like blackhat SEO, there are all different shades of grey depending on your morality, but with blackhat CRO you are deceiving real people not just search bots which is fine.

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Link Decay And Link Equity Preservation

The majority of link building posts I see focus on acquiring new links, but what about your existing links?  Once you have a strong link profile, this needs to be monitored and consolidated.  You don’t want your best links to drop off.  This post looks at ‘link decay’ also know as ‘web decay and ‘link rot’.

What is link decay

‘Web decay’ in information retrieval science refers to the loss of pages from the Internet.  Back in 2006 Bill Slawski blogged about a patent that looked at link decay, where web pages were found to disappear from the web at a rate of 0.5% per week.

Link Decay

Worldwidewebsize calculates total pages on the Internet at 19.64 Billion, while SEOmoz say the average page has 13.32 external links on it.  By my calculations that’s 1.3 Billion links being wiped out each week!

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Foursquare Marketing Guide

Foursquare Marketing Guide

Further to my local seo citations post, I wanted to take a look at Foursquare as a geo-marketing tool for local businesses and brands.

Foursquare is a game which “connects local businesses with it’s customers”. The game is based on unlocking badges, but Foursquare is far more than a game.  Users check into local places like bars, restaurants, hotels with their phones and give tips and share their location with friends.  Users with the most checkins to a venue become the “Mayor”, and can receive loyalty rewards from the venue  e.g. Domino’s Pizza offers their Foursquare Mayors free pizzas on Wednesday in all their locations.  Foursquare allows  businesses to carry out geo-marketing campaigns and reach people via mobile phones. [Read more…]