Further to my local seo citations post, I wanted to take a look at Foursquare as a geo-marketing tool for local businesses and brands.

Foursquare is a game which “connects local businesses with it’s customers”. The game is based on unlocking badges, but Foursquare is far more than a game.  Users check into local places like bars, restaurants, hotels with their phones and give tips and share their location with friends.  Users with the most checkins to a venue become the “Mayor”, and can receive loyalty rewards from the venue  e.g. Domino’s Pizza offers their Foursquare Mayors free pizzas on Wednesday in all their locations.  Foursquare allows  businesses to carry out geo-marketing campaigns and reach people via mobile phones. [Read more…]