The easiest way to create winning and profitable ad campaigns is to simply reverse engineer what is already working. This is where Facebook Ad Spy Tools become very crucial to the success of your campaigns on Facebook. [Read more…]
Blackhat Link Building: Payday Loans, Link Injection and WordPress
Most blackhat link building tactics that you see in forums these days have been around for years and are not blackhat in my opinion. These are greyhat tactics, they are not illegal, just outside of Google guidelines.
What are the Marketing Costs of a DDoS attack?
This Post is Written by Chris Dyson. Chris is an SEO Consultant for Hit Reach and blogs infrequently at TripleSEO.com
It seems like a month doesn’t go by without a story popping up on some tech news blog regarding another major DDoS attack.Only this past few days has Moz been suffering from a DDoS attack on their site.
We are under a DDOS attack. Right now, no ETA on when we’ll be back up, but we’ll keep you posted here. — Moz (@Moz) May 17, 2014
The term “DDoS” stands for “Distributed Denial of Service” and it’s an attack that is commonly used by hackers to bring down a website temporarily. While this hack doesn’t really help anyone gain access to specific information on its own, it is a very useful tool for making a website unreachable by its intended audience. These attacks have been around for quite some time, but they were more recently popularized by those perpetrated by Anonymous against various large companies.
Blackhat CRO: The Dark Side of Conversion Rate Optimisation
I really miss the good old blackhat days, but Google has done really well of ridding the interwebz of spam recently. As I’ve been delving a lot into conversion rate optimisation (CRO) recently, I thought it would be good to look at blackhat CRO tactics. Like blackhat SEO, there are all different shades of grey depending on your morality, but with blackhat CRO you are deceiving real people not just search bots which is fine.
Interflora Google Penalty – A quick deep dive
[Update: This post was written before team DaveN found the mass of advertorial placements , which is the main cause for the manual penalty. Saying that, I’m sure my findings below will not help their recovery.]
As news broke yesterday of Interflora’s Google penalty, I thought it would be worth a quick dive into their link profile to see where it went wrong.
The penalty
The agency working for Interflora have been doing a big link removal campaign since last summer, they must have received a webmaster tools warning.
There was talk of the penalty being related to Interflora sending flowers to bloggers, but I don’t believe this is the case. Looking a ahrefs’ overview shows a huge amount of sitewide links.
With sitewide links being a big part of the penguin update, I don’t think they removed these links fast enough. MajesticSEO also shows the use of possible link networks with 311 linking websites on 1 single ip address!!?? That’s some lazy seo.
Bulk checking the Whois on these domains shows similar registration details or privacy protected. Link removal software also shows 60% suspicious linking domains: (click image to expand)
Download the shitty suspicious links here > https://dl.dropbox.com/u/17565553/interflora%20shit%20links.xlsx