Interflora Google Penalty – A quick deep dive

[Update: This post was written before team DaveN found the mass of advertorial placements , which is the main cause for the manual penalty. Saying that, I’m sure my findings below will not help their recovery.]

 

As news broke yesterday of Interflora’s Google penalty, I thought it would be worth a quick dive into their link profile to see where it went wrong.

The penalty

 

Interflora visibity

The agency working for Interflora have been doing a big link removal campaign since last summer, they must have received a webmaster tools warning.

Interflora backlinks

There was talk of the penalty being related to Interflora sending flowers to bloggers, but I don’t believe this is the case.  Looking a ahrefs’ overview shows a huge amount of sitewide links.

Interflora.co.uk Google Penalty

deep dive inerflora

 

With sitewide links being a big part of the penguin update, I don’t think they removed these links fast enough. MajesticSEO also shows the use of possible link networks with 311 linking websites on 1 single ip address!!??  That’s some lazy seo.

Interflora Penalty

Bulk checking the Whois on these domains shows similar registration details or privacy protected. Link removal software also shows 60% suspicious linking domains:  (click image to expand)

 

interflora toxic links

Download the shitty suspicious links here > https://dl.dropbox.com/u/17565553/interflora%20shit%20links.xlsx

 

Link Building FAIL: 5 Kinds of Unnatural Links You Don’t Want

 

This is a guest post from Tad Chef  (Onreact), you can check out more of his blogging on SEO 2.0 and over at SEOptimise.

Over the years Google has maintained that inbound links can’t hurt your site yet many webmasters get notified via Google Webmaster Tools of “unnatural links” when they get penalized. What are unnatural links and how can you spot them? Aren’t all links great? How to prevent an epic link building FAIL?

The bad news: Not all links are created equal, some of them are evil. The good news: We know how the evil links look and we can spot them. There are even tools which assist you with this task.

As we all know good natural links grow on trees, so to say.

As on the Web there are no trees, unless in games like Farmville, you have to grow your organic links on websites. Unlike organic food sadly websites do not have clear badges proving that a site has certified organic links. Some sites may boast they have such links but you have to check and find out yourself whether it’s true.

[Read more…]

Linkbait: The Most Linked to Articles

Linkbait

After researching Linkbait, I wanted to share some of my findings.  I wanted to discover which posts/articles on some of my favourite blogs attracted the most raw links.  Some blog posts look like great linkbait pieces, but have failed to attract good link quantities.  Pure linkbait has to attract links or it has failed it’s SEO objective [Read more…]