This is post looks at UK specific citation places, but many will have sections for other countries. For pure US citation sources try here.Local SEO is a hot topic this year, as marketers are realising the traffic potential of a good local ranking in certain industries. One industry where Local SEO plays a big role in search marketing is Hotels. A search for ‘London Hotels’ will bring up this 7 pack of local listings, which are now getting more clicks than the organic listings below them:
Google’s Local SEO algorithm has been greatly improved over that last year and listings are becoming harder to hijack and spam, though they still have work to do in pulling data for the reviews and citations:
What are the main factors of Local SEO?
- Star ratings
- Business address citations
- Total quantity of reviews and citations
- Trust/authority of the review & citation sources
(See David Mihm’s Local SEO ranking factors for more information on this area)
The citations are a key ranking factor and are seen as the new links:
In the Local algorithm, links can still bring direct traffic from the people who click on them. But the difference is that these “links” aren’t always links; sometimes they’re just an address and phone number associated with a particular business! In the Local algorithm, these references aren’t necessarily a “vote” for a particular business, but they serve to validate that business exists at a particular location, and in that sense, they make a business more relevant for a particular search.
This list I provide is for general niches. For specific niches you need to search competitor’s citations and find the best citation sources. e.g. for London Resturants:
-Search for ‘london restaurants’
-Click on ‘reviews’ or ‘more’ on the top local listing
-Go to the ‘more about this places’ section at the bottom. These are the citations:
These citation places were discovered by devling into hundreds of local search listings across different niches and looking at the most referenced ‘places’ then looking at the site’s authority. Local SEO can be difficult, it’s not just about citations – but these will help you on your way to local domination.
Top 17 places for UK citations:
You will find that Google will also pull in reviews from these sites and mix them up with direct reviews from Google Places users.
Along with these top places to get listings you can also get address citations from many other authority sites, you just need to be a bit crafty sometimes ;). Some other places where I have seen address citations being picked up by Google Places are uk.answersyahoo.com, ehow articles, meetup.com and uk.loadedweb.com.
If you are not sure whether you have listings in the top local directories, try David Mihm’s new UK local SEO tool which will search for your listings.
Related External Posts
If you think I have missed any good places for authority citations (or easy and quick citation sources), drop them in the comments below. If you are looking for a local seo service, please contact me.