LinkedIn: Optimizing Your Profile

by Gareth on January 19, 2010

As an SEO Consultant, I always like to play with my titles and snippets displayed in Google’s search engine results pages (SERPs).  You can always have some fun..

SEO Consultant

Another Good SEO

But what can you do with your Linkin Profile? A standard profile listing will appear like this:

SEO for LinkedIn

But you can change it.  In the editable field, your name is the meta title.  This can be changed to a maximum of 40 characters, they will also add ‘LinkedIn’ to the end on the title.  Now lets not forget that your meta title is an important place for keywords and that LinkedIn is on a well trusted domain.

Here’s how my profile was displayed in Google after some tweaking:


You can also see how Google pulls data from the ‘Professional Headline’ section which is editable, giving you extra control on what is displayed.  This extra line of data also helps rank for long tail phrases:

Long tail SERP

So if you want to make some changes, just dive into your profile and do some editing.

Optimsing LinkedIn Profile

The only problem with going overboard, like above,  is that the whole title becomes your name and is continually displayed in your status updates, this could annoy a lot of your connections.  I am changing my profile now to make it look less spammy, but will still have ‘SEO Doctor’ in the title, as I am competing with some software on the name.

Linkedin have recently changed the url of profiles to start with UK (for uk profiles), so make sure you have updated all your profile links.  They have not 301’d the old urls which doesn’t do them any favours.

Other articles/blog posts on optimizing your Linkedin Profile:

Win Clients my optimizing your Linkedin Keywords

10 Linkedin Tips to Optimize your Profile

Why you should Optimize your Linkedin Profile



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