Interflora Google Penalty – A quick deep dive

by Gareth on February 22, 2013

[Update: This post was written before team DaveN found the mass of advertorial placements , which is the main cause for the manual penalty. Saying that, I'm sure my findings below will not help their recovery.]

 

As news broke yesterday of Interflora’s Google penalty, I thought it would be worth a quick dive into their link profile to see where it went wrong.

The penalty

 

Interflora visibity

The agency working for Interflora have been doing a big link removal campaign since last summer, they must have received a webmaster tools warning.

Interflora backlinks

There was talk of the penalty being related to Interflora sending flowers to bloggers, but I don’t believe this is the case.  Looking a ahrefs’ overview shows a huge amount of sitewide links.

Interflora.co.uk Google Penalty

deep dive inerflora

 

With sitewide links being a big part of the penguin update, I don’t think they removed these links fast enough. MajesticSEO also shows the use of possible link networks with 311 linking websites on 1 single ip address!!??  That’s some lazy seo.

Interflora Penalty

Bulk checking the Whois on these domains shows similar registration details or privacy protected. Link removal software also shows 60% suspicious linking domains:  (click image to expand)

 

interflora toxic links

Download the shitty suspicious links here > https://dl.dropbox.com/u/17565553/interflora%20shit%20links.xlsx

 

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