[Update: This post was written before team DaveN found the mass of advertorial placements , which is the main cause for the manual penalty. Saying that, I'm sure my findings below will not help their recovery.]
As news broke yesterday of Interflora’s Google penalty, I thought it would be worth a quick dive into their link profile to see where it went wrong.
The agency working for Interflora have been doing a big link removal campaign since last summer, they must have received a webmaster tools warning.
There was talk of the penalty being related to Interflora sending flowers to bloggers, but I don’t believe this is the case. Looking a ahrefs’ overview shows a huge amount of sitewide links.
With sitewide links being a big part of the penguin update, I don’t think they removed these links fast enough. MajesticSEO also shows the use of possible link networks with 311 linking websites on 1 single ip address!!?? That’s some lazy seo.
Bulk checking the Whois on these domains shows similar registration details or privacy protected. Link removal software also shows 60% suspicious linking domains: (click image to expand)
Download the shitty suspicious links here > https://dl.dropbox.com/u/17565553/interflora%20shit%20links.xlsx